The audio content of TikTok videos is the song itself and not the user singing, rapping or talking over it, meaning songs with clever or quotable lyrics tend to be the most popular. Since the video clips can only be 15 seconds long, the app only plays a short segment of the featured song. Watch: AJR On Their Dream Lil Nas X Collab, Their Favorite Thing About Festivals & More
Haulix points to several key elements of songs that have gained traction on the app recently, highlighting the importance of "memorable lyrics," especially ones TikTokers can act out in their videos, as well as a danceable beat and a bass drop. A recent story on Haulix's blog looks at last month's biggest hit songs on TikTok to unpack the trends behind the trends, to help more artists take a shot at getting their viral moment. Users, the bulk of whom are Gen Zers, can upload and view 15-second videos set to music, with the song title/artist displayed.Ĭonsequentially, an ever-growing handful of catchy songs have gained fame within the app and, in the case of Lil Nas X, Lizzo (her #DNATest Challenge recently helped catapult her 2017 bop "Truth Hurts" to the charts) and a few others, in the greater popular culture and pop music landscapes. Yet before the young rapper rode his way into the spotlight, he uploaded a clip of the original song, along with a "challenge," to the popular social media video app, TikTok. The song's viral moment-culminating on its record-breaking run on the Billboard Hot 100-was inescapable for the better part of 2019.
By now, you've probably heard Lil Nas X's "Old Town Road Remix" a few times over.
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